Nelly Furtado is hoping to give aspiring musicians a helping hand - the pop star has launched her own record label.
The Maneater hitmaker has started Nelstar in co-operation with Canadian independent record company Last Gang Labels.
And Furtado has already signed up her first act - Toronto-based electro-pop quartet Fritz Helder & the Phantoms.
She says, "I've been thinking about a way to help Fritz Helder for a while and this venture grew out of my love for the band, their art and their work ethic. I am as committed as they are to bringing their creativity to the world."