Rap entrepreneur Nelly is expanding his business portfolio by becoming part owner of energy drink mix company ZizZazz.
The Hot In Herre hitmaker launched his own energy boosting drink Pimp Juice in 2003, and he's now signed a deal with ZizZazz executives that will make him a shareholder of the fledgling firm.
Nelly will also help to promote the product - which was introduced to the U.S. market in 2007 - by fronting its new advertising campaigns.
And the rapper is using the exposure to push his forthcoming album Brass Knuckles, reports AllHipHop.com.
He says, "I'm excited to partner with ZizZazz. The drink mix helps my energy stay high during rehearsals and performances as I gear up for the release of Brass Knuckles.
"I didn't want to just endorse it; I wanted to be part of the growth of the company. ZizZazz is a product that definitely fits my lifestyle. I can throw a few in my bag, grab a bottle of water and I'm set."