Baldwin Gets Behind New Coffee Drink
Movie star Stephen Baldwin is taking his love of coffee to a new level - by investing in a new beverage line.
The actor has partnered with New York superstore WALDBAUMS to release a ready-to-drink-beverage called LOCO-JOE CAPPUCCINO.
Baldwin is so convinced the new coffee drink will be a big hit he's taking a promotional tour bus to select Waldbaums stores in the York area.
Proceeds from sales of the drink will go to the breast cancer charity Baldwin and his family set up as a tribute to their mother, who died from the disease.
The actor says, "For me to give back to the community and eventually the nation is something I try to find in everything I do, especially after seeing my family go through what my mom had to fight.
"I want to lend that helping hand and I believe Loco-Joe Cappuccino is a great vehicle."
Loco-Joe Cappuccino not only supports the fight against breast cancer but it's also environmentally beneficial. The drinks' unique packaging format has won the coveted Presidential Award for Sustainable Development.09/07/2004 09:16