Box Office Rises Above 2005
Overall, the box office was up 5 percent over Memorial Day 2005, when Madagascar and the Longest Yard reigned. For the year, the box office is up 6 percent over last year. In an interview with today's (Tuesday) Los Angeles Times, Exhibitor Relations chief Paul Dergarabedian observed, "Last year, all the talk was about how people had found other entertainment options than going to movies -- video games, computers, in-home theaters. ... There's a lot more optimism these days among the distributors, and even more among the movie theater owners. What this year is showing is that given the right product, and the right marketing, there's still nothing like that 50-foot-wide screen."