It's Strictly Ballroom As Olympics Fizzle Out
Faced with little competition from rival networks on Friday and Saturday, NBC's coverage of the Winter Olympics from Turin, Italy easily dominated the ratings. But the Olympics ratings remained well off those produced by the last two Winter Games, with Friday averaging a 9.5 rating and a 16 share and Saturday, a 9.1/16. On Sunday, facing the finals of ABC's Dancing With the Stars, ratings for the closing ceremonies of the Olympics collapsed. The ballroom dancing contest, won by former 98 Degrees singer Drew Lachey, who beat out female wrestler Stacy Keibler and football star Jerry Rice, recorded a 14.5/21 in the 8:00 hour, about twice the 7.4/12 registered by the Olympics coverage. At 9:00 p.m., Dancing soared to a 17.4/24 versus the Olympics' 9.3/13. At 10:00 p.m., Grey's Anatomy dominated with a 15.0/23 as the Olympics faded into history with a 9.1/14.