J.LO To Be Bought By Hilfiger
Hilfiger's company is eyeing SWEETFACE FASHION, the holding company which owns the J.LO BY JENNIFER LOPEZ clothing line, in a reported bid to revitalise itself and get out of its current financial uncertainty.
Sweetface is described as young and promising enough to help boost the Hilfiger label, should it become Sweetface's parent.
Fashion business analysts say Hilfiger's popularity and sales have peaked and his brand is too old.
Coincidentally, J.Lo's partner in Sweetface is ANDY HILFIGER, brother of Tommy.18/06/2003 09:05