Smith Slams Marketing Of Wife's Movie
The JUST THE TWO OF US singer, 35, believes the film flopped because Pinkett Smith refused to change the title of the 1996 thriller - which co-starred rapper QUEEN LATIFAH - and ignored his pleas to target the movie to white viewers.
Smith complains, "My wife made this movie a few years ago with Queen Latifah, Set it Off. It was like Thelma And Louise, it had a really powerful emotional base and a point to it.
"I was screaming, 'Please don't call it Set It Off and don't just market it to black audiences.' A 79-year-old white woman in the midwest could relate to what those characters were going through.
"The film was marginalised by the marketing, not by the content. It's a studio thing."26/07/2004 09:40