White Sees Red

0
0
Subscribe to Jack White alerts

Rocker Jack White is "extremely angry" after VIRGIN MOBILE used his band's image to promote their cellphones - because he's adamant about not becoming a "corporate puppet".

The White Stripes frontman and his drummer sister MEG were approached by VIRGIN RECORDS about performing in a Virgin plane as a promotional stunt.

In a posting on the band's official website, Jack says the record company set up a partnership with Virgin mobile in order to deal with their mounting expenses.

The phone company then presented the band with storyboard ideas for a TV ad campaign, though these were not approved.

White claims the band never officially signed the deal - but Virgin Mobile went ahead and began producing TV and print ads of the band promoting the phones. Soon, according to Jack, the event became, "logistically, technically and morally an impossibility."

However, when The White Stripes tried to back out, Virgin Records said it was too late, claiming the TV and in-store advertisements had already been sent out.

Jack explains, "You can imagine if Virgin cell phones had just come to us outright and asked if we'd do a commercial, we would have said, 'No.' But now they were getting a free commercial out of us because of this situation.

"We told Virgin, 'When did we ever sign a f***ing contract with you pigs?' and 'When did we ever agree to point of purchase advertisements with our picture on it at stores? I was extremely angry. They had no right to do that legally."

The offending ads were cancelled after just one day, but White still wants fans to know the campaign was not his idea.

He adds, "I write songs, and I want to perform them for people, and that's pretty much it. I didn't get into music to be a corporate puppet, or to be a damn salesman so some CEO can buy another summer house."

28/05/2003 20:10

Contactmusic

Tags: Jack White - White Stripes - CEO

0
0
Subscribe to Jack White alerts
Advertisement

More Jack White

Death to Digital: Vinyl Record Sales at Biggest for 18 Years

More than one million vinyl records have been sold in the UK this year - the first time the milestone has been achieved since 1996....

Jack White Cancels Mexican Tour Dates Following Death Of Keyboardist

Rock icon Jack White has announced the cancellation of all of his remaining dates on the Mexican leg of his current tour following the death...

Jack White Targets Rolling Stone In Lengthy Concert Rant

Jack White may be one of the most talented solo acts today, but he certainly doesn't like his fellow performers nor one of the music's...

Jack White Said WHAT About The Foo Fighters?

Jack White, the former White Stripes guitarist who has appeared twice on the cover of Rolling Stone, ripped into the magazine's website during a rant...

Advertisement

Jack White - Would You Fight For My Love? Video

The new music video for 'Would You Fight For My Love?' - the latest single from Jack White's second solo album 'Lazaretto' - has been...

Jack White - I'm Down (Lyric Video) Video

The lyric video for Jack White's country music song, 'I'm Down' has received a lyric video. The song has been recorded as part of Beck's...

Jack White's "Lazaretto" Breaks Vinyl Record For First-Week Sales

Jack White’s new album “Lazaretto” has sold 40,000 copies, achieving the biggest first-week sales for a vinyl album, at least since SoundScan started tracking sales...

Jack White's 'Lazaretto' Is An Infectious Break From The Contagion Of Banality

Jack White's latest solo album Lazaretto is now available to buy, after having streamed in full via iTunes. Named after a hospital or ship that...

Advertisement

Comments

Jack White Newsletter

Subscribe to this news alert service to receive news and reviews on Jack White

Unsubscribe | Unsubscribe All