Abc Promotes Itself On Its Newsmagazine 20/20
In another case of a network's news division being put into the service of its entertainment division, ABC on Monday night aired a two-hour special edition of 20/20 titled "Inside the bachelor -- The Stories Behind the Rose." The show got decent ratings, averaging 7.98 million viewers, and peaking in the final half-hour with 8.70 million. But several media observers chastised ABC for using its premier news program to present a promotion for one of its own programs. MediaWeek columnist Marc Berman said that ABC had "crossed the line" and called the two-hour feature "lame." He added, "The new marching orders for these prime-time 'newsmagazines' must be to focus on the topics most likely to bring in the largest audience. Obviously any real news investigation is secondary or nonexistent."