Alessandra Ambrosio - Alessandra Ambrosio launching lifestyle brand

0
0
Alessandra Ambrosio Alerts

Alessandra Ambrosio is creating her own lifestyle brand.

The Victoria's Secret model has teamed up with Cherokee to bring to market a midrange lifestyle brand, Alé by Alessandra.

It is aimed at the 18-to-35-year-old females and will start with apparel pieces ranging from casual to day-into-evening.

Alessandra said: ''This is not a hobby for me. I've been a fashion model for 15 years and designing is just an extension of my career. I still plan on modelling lingerie, but at the same time this is a business transition that I plan to have around for a long time.

''I know what I like and what I want to see. I want to be satisfied just as much as the customer. I'm creating a brand that's everything that I am passionate about and have experience in, from growing up in Brazil, travelling around the world and moving here five years ago.''

Henry Stupp, Cherokee's chief executive officer, added to WWD: ''It's not typical for Cherokee to get involved in representation; we usually market our owned brands, but we felt the work [Silver Sunrise] had done was very compelling, extremely well thought out and not designed as a short-term concept. Based on what they presented to us we really believed in it.''

Future brand extensions include jewellery, accessories, sunglasses, swimwear and fragrance.


Contactmusic

Tags: Alessandra Ambrosio

0
0
Alessandra Ambrosio Alerts
Advertisement

More Alessandra Ambrosio

will.i.am seen at The Second Annual Fashion Media Awards in New York City - Part 2

The Second Annual Fashion Media Awards hosted by Daily Front Row at Park Hyatt in New York City on September 5th, 2014 saw a variety...

Alessandra Ambrosio Among Models At Victoria Secret's 'Supermodel Cycle For Pelotonia' Event

Victoria's Secret models Alessandra Ambrosio, Lily Aldridge, Martha Hunt, Lais Ribeiro and Elsa Hosk are decked in black leggings, white T-shirts and bright...

Mary-Kate Olsen and Ashley Olsen Co-Ordinate At The 2014 CFDA Fashion Awards - Part 1

Fashion icon twins Mary-Kate Olsen and Ashley Olsen were among the famous faces at the 2014 CFDA Fashion Awards held at Alice Tully Hall in...

Miranda Kerr Mistakenly Uploaded Photoshopped Picture On Instagram

The use of Photoshop is one the most controversial aspects of fashion photography. Fashion magazines have long been using software to slim, smooth and tone...

Advertisement

Victoria's Secret Fashion Show 2013, Taylor Swift Steals The Spotlight! [Pictures]

Well, it came and went once again: the Victoria's Secret spectacular annual runway show, this time seeing musical performances from the likes of Fall Out...

PICTURES: Glamorous Victoria's Secret Show 2012 Sees Rihanna, Justin Bieber and More Come Out to Play

Rihanna performs at the Victoria's Secret Fashion Show in New YorkRihanna, Bruno Mars and Justin Bieber sang, whilst models like Toni Garrn and Alessandro Ambrosio...

Alessandra Ambrosio Shows Off $2.5 Million Victoria's Secret Bra At NY Event

Model Alessandra Ambrosio poses for photographers next to a display featuring the new $2.5 million Victoria's Secret Floral Fantasy bra by London Jewelers surrounded by...

Alessandra Ambrosio Shows Off Legs In New York City

Brazilian model Alessandra Ambrosio wanders around New York City with friends. She looks stunning in an outfit consisting of tiny denim shorts and heels that...

Advertisement

Comments

Alessandra Ambrosio Newsletter

Subscribe to this news alert service to receive news and reviews on Alessandra Ambrosio

Unsubscribe | Unsubscribe All