All-star Game Scores Strongly

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Ratings for Fox's telecast of Tuesday night's All-Star game averaged a 10.6 rating and an 18 share, 7 percent above last year's 9.9/16, according to Nielsen overnights. The telecast won every half hour of primetime, including the 8:00 p.m. pre-game hour. The ratings results reflected the continuing resurgence of baseball as the national pastime, also signaled by record rises in attendance at many ballparks. Last week Fox announced that it had sold out all its available spots for the All-Star Game at a record average price of $375,000 for a 30-second spot -- a figure that was nearly 10 percent above last year's.




12/07/2006


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