Hollywood filmmaker Judd Apatow refuses to follow the 3D film craze - because his raunchy comedies don't need to be any more graphic.
James Cameron's Oscar-winning 3D epic Avatar has inspired a number of other filmmakers to adopt the increasingly popular cinema technique.
George Lucas is planning to revive his Star Wars films in 3D, while studio bosses at Warner Bros. have confirmed the technology will be implemented in the final installments of the Harry Potter franchise.
And even quirky director Quentin Tarantino has admitted he wants to use the effect in the next Kill Bill sequel.
But Apatow insists 3D would be "scary" for fans of his raunchy films.
He explains, "I don't want everything in 3-D because I don't want to be in the middle of everything. Sometimes I want to be distant from it... I don't think anyone want to see Jason Segel's penis in 3-D."
Segel exposed his genitals in Apatow's 2008 hit comedy Forgetting Sarah Marshall.