Apocalypto To Open In Mexico
Mexican exhibitors are waiting to see how moviegoers respond to Mel Gibson's APOCALYPTO which opens in that country today (Thursday). The film, which depicts ancient Mayan culture and customs and is spoken in the native language, has been roundly criticized by some Mexican scholars for unduly emphasizing violent behavior by the Maya. Daily Variety reported today that the film is being released on about 300 screens, regarded as a "midsized" opening, and is expected to take in about $1.4 million over the weekend. The trade paper commented, "Mexico is the first Latin American market to see the film and should provide a litmus test for other markets with populations of indigenous peoples and pre-Colombian cultures."