"Best?" And How!
Disney underestimated just how many parents on Super Bowl Sunday would drop off their kids at theaters showing Hannah Montana/Miley Cyrus: Best of Both Worlds 3-D. After predicting that the movie would earn $29 million, the studio learned Monday that Sunday's actual sales came in at $2 million more than it had estimated -- bringing the weekend total to $31.12 million. Playing on just 683 3-D screens, it averaged $45,561 per theater -- a record for any wide-release film and far surpassing the previous record of $35,540 set by SPIDER-MAN 3. As word of the sales results came in, Disney announced that it would extend the release of the film on a market-by-market basis. Numerous 3-D theaters currently showing the Cyrus concert film have already been lined up by distributors of U2's upcoming 3-D concert film, due to open next week. However, several major cities now boast several 3-D theaters, including Los Angeles, where the El Capitan Theatre announced Monday that it would extend the run of the Cyrus film through March 1. (Disney owns the theater.) "We don't want to turn away kids from the theaters who couldn't get into the [live] concerts," Disney distribution chief Chuck Viane told USA Today.
The top ten films over the weekend, according to final figures compiled by Media by Numbers (figures in parentheses represent total gross to date):
1. Hannah Montana/Miley Cyrus: Best of Both Worlds 3-D, Disney, $31,117,834, (New); 2. The Eye, Lionsgate, $12,425,776, (New); 3. 27 Dresses, 20th Century Fox, $8,529,845, 3 Wks. ($57,245,093); 4. Meet the Spartans, 20th Century Fox, $7,336,595, 2 Wks. ($28,543,340); 5. Rambo, Lionsgate, $7,120,649, 2 Wks. ($29,918,795); 6. Juno, Fox Searchlight, $7,014,579, 9 Wks. ($109,828,029); 7. The Bucket List, Warner Bros., $6,725,460, 7 Wks. ($67,546,573); 8. Untraceable, Sony, $5,076,537, 2 Wks. ($19,127,089); 9. Cloverfield, Paramount, $4,842,031, 3 Wks. ($71,915,658); 10. There Will Be Blood, Paramount, $4,6541,62, 6 Wks. ($21,038,955).