Broadcasters Have Own Rescue Package Politics

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With many local ad buyers, especially auto dealerships and home-loancompanies, eliminating or severely cutting spending at local stations, thepresidential election has become a welcome savior, Television Week reported today (Monday). The trade publication noted that some $750million has been spent on advertising by the Republican and Democraticcampaigns, with local stations and the broadcast and cable networks landing90 percent of that figure. "While the fat lady has not even begun to singyet, what soon may get dubbed 'The Great Campaign of 2008' can be summed upas a race of record-smashing, eye-popping impact," TV Week commented.But with the election just eight days away, those media outlets now are busytrying to figure out how to replace the revenue from campaign coverage afterNovember 4.

27/10/2008


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