Chris Rock Creates Block Party For Red Hot Chili Peppers Video
Funnyman Chris Rock can now add video director to his impressive resume after taking charge of the Red Hot Chili Peppers new promo HUMP DE BUMP.
The comedian directed the video on the Los Angeles set of his hit TV sitcom Everybody Hates Chris.
Rock, a longtime friend of Chili Peppers' frontman Anthony Kiedis, jumped at the chance to direct the video after grumbling about the band's "arty" promos over dinner with the group's producer Rick Rubin.
Rock says, "We were talking about the album (STADIUM ARCADIUM) and I commented to Rick that their videos are very arty. I said, 'They need to do a straight down-the-middle party, girls, ass-shaking, Rolling Stones-type video.'
"Rick told Anthony what I said, so Anthony pages me and asks if I'd like to direct the video. I said, 'OK, I'll direct it, but you have to agree to be the only white people in the video.'"
Rock created a Brooklyn block party vibe, where the band members mingle with people from the neighbourhood, cheerleaders and a full marching band.
Chili Peppers' bassist Flea is already a huge fan of the video, which premieres in full on MTV in America tomorrow (14MAR07).
He says, "Shooting this video was so great. I was on set all day and only stayed in my trailer for one minute."