Cord Cutting Is Real, Study Indicates
It's no longer a potential threat to cable TV and satellite providers. People actually are canceling their subscriptions and getting their TV entertainment exclusively via the Internet. Daily Variety, in an article headlined Cord-Cutting: At Last, Hard Evidence It's Really Happening, cited a recent analysis by Leichtman Research Group (LRG) that found the pay-TV operators lost about 80,000 subscribers during the 12 months ended March 31. This marks the first time there has been a net industry-wide subscriber loss over a four-quarter period since LRG began tracking the industry over a decade ago, the study said. While AT&T, Verizon, and to a lesser extent DirecTV and Dish added subscribers, cable operators were hit hard, with Time Warner Cable alone losing 553,000 during the 12-month period.