Delia's 'How To Cheat' Book To Outsell Jamie And Nigella

by | 15 February 2008
Subscribe to Jamie Oliver alerts

Delia Smith's new cookery book is set to outsell the current efforts from Jamie Oliver and Nigella Lawson, it has been predicted.

How to Cheat at Cooking, Delia's first book in four years, is likely to show the chef's continued popularity in the face of new celebrity chefs as well as instigating a veritable stampede for the brands named in the book.

A six-part series to accompany the book will begin on the BBC this spring, showing viewers how to use shortcuts and pre-prepared foods to improve their cuisine.

And ahead of the book's expected popularity, Asda has quadrupled its stock of products featured in the book's 150 recipes.

A spokesman for the supermarket said: "Delia's accessible and realistic approach is a recipe for success. So much so we are confident that it will put Jamie Oliver sales on the backburner."

Amy Worth, books manager for, said advance figures showed How to Cheat at Cooking was likely to be a massive success.

"Most interestingly, Delia's How To Cheat At Cooking has achieved higher pre-order sales on than either Nigella Express or Jamie At Home," she explained.

"That alone would lead us to believe that it has the potential to be one of the biggest sellers of the year and possibly of all time."

It is believed the book aims at addressing a perceived class-divide between supposedly high-level food and what the majority of families actually eat on a day-to-day basis.

15/02/2008 12:52:10


Tags: Jamie Oliver - Nigella Lawson

Subscribe to Jamie Oliver alerts

More Jamie Oliver

Is Cheap For Jamie Oliver Cheap for Everyone? Austerity Cooking Proves Controversial

When Jamie Oliver announced his next project – trying to convince the poorer families in the U.K that food could still be wholesome and affordable...

Public Outrage And Twitter Backlash Following Jamie Oliver's "Lazy Young Britons" Comment

Celebrity chef Jamie Oliver has been sparking a lot of controversy lately, with his latest comment about “lazy” British workers sparking public outrage most recently....

Step Up Brits! Immigrants Are Tougher, Says Jamie Oliver

According to Jamie Oliver, European immigrants living in the U.K have more steel about them than the natives. His comments, which are likely to anger...

Jamie Oliver's "New Poverty" Revelation - Low-Income Families Should Try Markets And Home Cooking

Jamie Oliver is at it again – and by it, we mean bemoaning the eating choices of poor families. While promoting his new series, the...


Jamie Oliver's Latest Gripe: Poor Families Wasting Money On Junk Food

Despite a recent study, which shows that some junk food might actually be – gram for gram – the cheapest way to provide nutrients as...

Jamie Oliver Bemoans Chips & TV Lifestyle Of Today's Under-Classes

Jamie Oliver is a marmite-like guy, you either love him for trying to improve the diets of the nation's children and poorest people, or you...

Mary Berry Fries Gordon Ramsay For His Foul Mouthed Cookery TV

Mary Berry, the Queen of cakes and nationally loved judge of BBC's The Great British Bake Off, has publically voiced her distaste towards not only...

Jamie Oliver Finishes Reading His First Book - But What Was It?

British chef Jamie Oliver has announced he's finished his first book: Suzanne Collins' Catching Fire. The chef, who has written over twenty cookery books, has...



Jamie Oliver Newsletter

Subscribe to this news alert service to receive news and reviews on Jamie Oliver

Unsubscribe | Unsubscribe All