Dish Says Autohop Dvr Already A Winner

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DISH Network's Hopper DVR, which allows viewers to automatically skip commercials on TV shows that they have recorded, has become a huge hit for the company, CEO Joe Clayton claimed in a conference call with analysts on Wednesday. Clayton said that it expects to ship 700,000 DVRs using the AutoHop technology to customers this year, and 600,000 in 2013 and 2014. Those plans of course, depend on how DISH's legal battle with broadcast and cable networks pans out. "We do not know how the courts will rule on AutoHop, but we do know that we have already won in the court of public opinion," Clayton said. Some analysts have observed that even if DISH's content providers lose in court, they will likely try to get even when contracts come up for renewal in the future.

09/08/2012


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Comments

titanius719's picture

titanius719

The Auto Hop feature is the best think I have seen since the invention of the DVR and just like when the DVR came out, there was a lot of controversy. The most important opinion for at business is that of its customers and Dish has definitely won me over. Since I have been skipping commercials I have had more time to spend with my kids. I know that doesn’t affect the court decision but I do know that with college and a full time job at Dish I appreciate every extra second I can spend with my sons.
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