Fewer Blockbusters Hit Cineworld

by | 21 August 2008
Subscribe to Harry Potter alerts

Cineworld has blamed a lack of summer blockbusters for lower admission figures to its chain for the first half of the year.

Admissions were down slightly to £20.6 million from £21.7 million last year, as fewer blockbusters were released this year compared to 2007.

Last year, films such as the fifth Harry Potter instalment helped boost revenues. The sixth in the franchise, Harry Potter and the Half Blood Prince, was due to be released in the autumn, but Warner Brothers have now pushed back the date to the following summer.

This year, Indiana Jones and the Crystal Skull and Sex And The City both proved popular with audiences, Cineworld said, and box office takings were £40 million and £26 million respectively.

Sex and the City was particularly lucrative as the predominantly female audience presented unique marketing opportunities, Cineworld said.

Tony Bloom, chairman of Cineworld, commented: "This is a solid set of results, particularly when viewed against a backdrop of far fewer blockbuster films in the period and an increasingly challenging consumer environment."

Despite the economic slowdown, Cineworld said revenues were still strong, up 0.9 per cent from last year to £137 million.

"The enduring appeal of film continues to be even more pronounced in times of economic uncertainty and we feel confident that the strong line up of films in the second half will drive admissions, particularly in the fourth quarter, when James Bond: Quantum of Solace, Madagascar 2 and High School Musical 3 hit our screens," chief executive Stephen Wiener said in a statement.

The chain plans to roll out new cinemas across the UK and opened a new 12-screen cinema in March.

21/08/2008 13:00:48


Tags: Harry Potter - James Bond - Madagascar - Sex And The City - Warner Brothers

Subscribe to Harry Potter alerts

More Harry Potter

J.K. Rowling Shares Dolores Umbridge's Background In New Harry Potter Story

Harry Potter fans were in for a treat on Friday (31st October) when J.K. Rowling posted a new story on Pottermore.com detailing the background of...

J.K. Rowling To Bring Dolores Umbridge Out Of Retirement For Halloween Pottermore Special

In case you needed another reason to look forward to Halloween, here’s a cool thing: J. K. Rowling has promised Potterheads a brand new story...

J.K. Rowling Denies That She's Finished Writing A Romance Novel

The internet has been ablaze in recent weeks about J. K. Rowling’s future writing projects, but she took to social media on Thursday to clear...

Best Decision Ever: Hagrid J. K. Rowling Is Building Hagrid's Hut In Her Back Yard

It’s probably pretty cool to be J. K. Rowling overall, but the best part has got to be the replica Hogwarts in your (her) back...


Warner Bros. Announces 10 DC movies, 3 JK Rowling Films And 3 Lego Movies

There was big superhero movie news today as Warner Bros. unveiled plans for extending the franchises of established favourites such as The Lego Movie and...

Wait, Is JK Rowling Working On A New Harry Potter Novel?

JK Rowling has sent the Harry Potter world into a spin after posting a series of cryptic messages on Twitter, alluding to new projects and...

JK Rowling Hits Back at Twitter Troll Over Gay Dumbledore

JK Rowling has offered a blunt, curt response to a Twitter user who tweeted his unhappiness about Harry Potter character Albus Dumbledore being gay. The...

Who Is Celestina Warbeck, The Subject Of J.K Rowling's Latest Work?

Creator of one of the biggest literary and cinematic franchises of all time, JK Rowling, has recently revealed she has written a literary profile of...



Harry Potter Newsletter

Subscribe to this news alert service to receive news and reviews on Harry Potter

Unsubscribe | Unsubscribe All