For A Change, Older Moviegoers Drive Box Office

0
0
Subscribe to Liam Neeson alerts

Chalk one up for the old guys. Not only did Warner Bros.' Unknown , starring 58-year-old Liam Neeson surprise forecasters by coming in at No. 1 at the box office over the first three days of the Presidents Day weekend, it did so in surprising style. With an estimated $21.8 million in ticket sales, it became one of those increasingly rare films that appeal to older adults that beat out competing films aimed at the so-called dating crowd, i.e., teenagers and those in their early 20s. Warner Bros. said today (Sunday) that 54 percent of its audience was 50 or older and 89 percent was 25 or older. Indeed, virtually every forecaster had predicted that the high-school sci-fi flick I Am Number Four would easily triumph this weekend. Instead it opened at Number Two with $19.5 million. Finally, Unknown contributed to a big overall rise in sales that pushed the box office ahead of the comparable weekend a year ago for the first time in 15 weeks. Most analysts had predicted that Hollywood would not come out of its losing streak until next month. While I Am Number Four' s earnings matched most predictions with about $19.5 million, it was closely chased by Disney's Gnomeo & Juliet with around $19.4 million. Indeed some studios suspected that Disney, which is distributing the Dreamworks flick about an alien teenager, may have fudged things a bit to please its new partner. ( Four is the first film to be released under Disney's recently signed distribution deal with DreamWorks.) Daily Variety reported that most other studios' figures show Gnomeo beating Four and suggested that the two films are likely to reverse places when final results are announced . A third new films, the Martin Lawrence Comedy Big Mommas Like Father, Like Son, landed at No. 5 with $17 million.

The top ten films for the weekend, according to studio estimates compiled by Box Office Mojo 1. Unknown, $21.8 million; 2. I Am Number Four , $19.5 million; 3. Gnomeo & Juliet , $19.4 million; 4. Just Go With It , $18.2 million; 5. Big Mommas Like Father, Like Son , $17 million; 6. Justin Bieber Never Say Never , $13.6 million; 7. The King's Speech , $6.6 million; 8. The Roommate , $4.1 million; 9. The Eagle , $3.6 million; 10. No Strings Attached , $3.1 million.

21/02/2011


Contactmusic

Tags: Liam Neeson - Disney - Dreamworks - Justin Bieber - Martin Lawrence

0
0
Subscribe to Liam Neeson alerts
Advertisement

More Liam Neeson

Third Person Movie Review

There are moments when this three-strand drama almost ascends to the emotional resonance of writer-director Paul Haggis' Oscar-winning 2004 movie Crash. Perhaps even more ambitious,...

A Week In Movies: Stars Turn Out In New York, Cruise Shoots In London And Trailers For Interstellar, Inherent Vice, Taken 3 And Blackhat

A week before it arrived in cinemas, the anxiously awaited thriller Gone Girl had its world premiere at the New York Film Festival, where Ben...

Liam Neeson Is On The Lam In "Taken 3" [Trailer + Pictures]

Liam Neeson is back doing what he does best – kicking a** and taking names – in the newly released trailer for Taken 3. I...

Taken 3 Trailer

Things are finally quieting down for Bryan Mills (Liam Neeson). After the ex-special forces operative tracked down and returned his daughter (Maggie Grace), then his...

Advertisement

Liam Neeson Joins Ted 2

Things are about to get serious for a certain trash-talking stuffed bear: Liam Neeson has signed on to join the cast of Ted 2. Ted...

Liam Neeson Set To Use a Particular Set of Skills in 'Taken 3'

Liam Neeson will reprise his role as retired CIA agent Bryan Mills in a third instalment of the Taken movies - set for January 9...

Can 'The Boxtrolls' Remain No.1 at the Box-Office This Weekend?

The Boxtrolls continued its good run at the top of the UK box office, seeing off Liam Neeson's Walk Among The Tombstones to score the...

A Walk Among the Tombstones Movie Review

Although the plot isn't particularly original, a darkly internalised tone makes this low-key thriller oddly compelling. It may be the usual serial killer nastiness, but...

Advertisement

Comments

Liam Neeson Newsletter

Subscribe to this news alert service to receive news and reviews on Liam Neeson

Unsubscribe | Unsubscribe All