Cosmetics bosses at Coty have dismissed rumours they are partnering with Lady GaGa to enjoy the sweet smell of success, insisting they have not hired the eccentric pop star to launch her own perfume.
The Poker Face singer was reportedly set to become the latest celebrity to bottle up her scent, joining her pal Beyonce and artists like Britney Spears and Jennifer Lopez in the fragrance world.
But Steve Mormoris, the senior vice president of global marketing for Coty Beauty, has shot down the claims.
He tells WWD.com, "It's a totally false rumour. I know nothing of his project."