Leading Norteno artist Gerardo Ortiz has landed 10 nominations for the inaugural Billboard Mexican Music Awards (Premios Billboard de la Musica Mexicana) in October (11).
The singer will compete for Artist of the Year and Album of the Year, among other prizes when the honours are handed out in Los Angeles, and in one category, Norteno Album of the Year, he's competing against himself.
Espinoza Paz and Larry Hernandez are also among the leading nominees - they're both up for nine honours.
And new act Julion Alvarez y su Norteno banda are nominated in eight categories.
More well known artists like La Arrolladora Banda El Limon, Vicente Fernandez and Jenni Rivera are also up for multiple awards.