Norwegian death metal star GAAHL and European modelling agent DAN DeVERO have teamed up to invest in a new SONJA WU fashion line.
The odd couple's Wynjo designs will be available next year (09).
Gorgoroth star Gaahl, real name Kristian Espedal, explains he and DeVero became firm friends after a mix up on a video shoot and they started creating a clothing line immediately.
He says, "We had hired models from DXD Models (DeVero's agency) for a music video... and, during the shoot, Dan suddenly appeared and became upset with us because one of his models had been served wine."
Gaahl reveals the new line has been created for Norwegian women: "I have always been preoccupied with aesthetics and what is beautiful. This collection will bring out the elegant and the feminine in women.
"Wynjo is an ancient Norse word meaning happiness, or, to be more precise, the search for happiness."
The clothes will be presented at a preview in Bergen, Norway in September (08).
Gaahl and DeVero hope the new line will help them put Norway on the fashion map.