Sir Alan Sugar - Has Alan Sugar Just Changed The Way We Watch Television?

0
0
Subscribe to Sir Alan Sugar alerts

Sir Alan Sugar has unveiled a new television set-top box that he believes will dramatically alter the way that viewers watch television. A Uk Press Association report reveals that Lord Sugar unveiled the new device, which has been named YouView and said "Our intention with this simple-to-use box is to provide extraordinary TV for everyone, with on-demand services combined with TV channels with an opportunity to search back an entire week to catch what they've missed. It's a whole new way of experiencing TV."
YouView will reportedly allow users to search through over 100 digital TV channels, as well as having access to broadcast archives from the likes of the Bbc and Channel 4. YouView will also enable viewers to pause and rewind live TV as well as having access to current shows up to a week after they were first shown. The sale of the device has been backed by Bbc, Channel 4, Channel 5 and Itv. It will combine Freeview channels with internet usage and on-demand services.
The development of the device is said to have cost Lord Sugar in the realm of 70 million and will go on sale this month for 299 pounds per unit. They have been trialled in over 2,000 homes and YouView CEO Richard Halton insisted that the feedback was "very encouraging." He added "It confirms that YouView is easy to set up and use and different to what has gone before. In many ways we've only just begun, YouView is set to evolve quickly and we look forward to working with new content partners and developing more functionality as boxes roll out into UK homes."


Contactmusic

Tags: Sir Alan Sugar - CEO

0
0
Subscribe to Sir Alan Sugar alerts
Advertisement

More Sir Alan Sugar

You're Retired! Nick Hewer To End His Ten Year Stint On 'The Apprentice'

It is, with regret, that we have to tell you Nick Hewer has resigned as Alan Sugar's confidante on British business competition show 'The Apprentice'...

Countdown Host Nick Hewer's Watch Stolen by Tourist

The right hand man of Lord Alan Sugar, Nick Hewer has hosted Countdown for the past two years, but he might be struggling to keep...

Phil Everly Remembered By Sir Tim Rice, Nancy Sinatra, Eric Idle And More Following Passing

Phil Everly sadly passed away on Friday, 3 January, leaving the entertainment world in shock at the sudden and unexpected passing of one half of...

Record Low Viewing Figures Haunt Leah Totton's Apprentice Victory

This year’s Apprentice winner has been chosen – Leah Totton is a doctor, who hopes to open a high street chain of clinics, offering cosmetic...

Advertisement

The Apprentice Winner Crowned, But Is It Leah Or Luisa?

It was the kind of edge-of your-seat TV that the BBC's The Apprentice provides so well - editing as clunky as ever - as the...

The Apprentice: After This Week's Firing The Show Gets Serious

Alex Mills was this week's latest boardroom casualty, after failing to impress Lord Sugar on this week's ready meals task. Fans of such classic moments...

Tim Stillwill Fired! The Apprentice Has A New Favourite

Early signs pointed to Mexican food entrepreneur Tim Stillwell being a strong competitor in this year’s series of The Apprentice, but that shows how accurate...

The Apprentice Returns: Is Alan Sugar Really Bored Of All Those Clichés?

As The Apprentice returns, the effortlessly grumpy Lord Alan Sugar was at pains to avoid talking about his recent court case against a former Apprentice...

Advertisement

Comments

Sir Alan Sugar Newsletter

Subscribe to this news alert service to receive news and reviews on Sir Alan Sugar

Unsubscribe | Unsubscribe All