Hulu Loses 45 Percent Of Its Viewers

Subscribe to ABC alerts

Hulu, the video site owned by Disney/ABC, NBC Universal, and Fox and long regarded as the No. 2 video site behind YouTube, is actually no where near as popular as it was believed to be, the Los Angeles Times reported today (Tuesday). Previous estimates of the number of viewers accessing the website plunged 45 percent to 24 million in June following an overhaul of ComScore's methodology, raking it at No. 10 among video websites, the newspaper said. Even at the earlier figure of 43.5 million, Hulu was believed to be barely making a profit for its three owners. It recently rolled out a subscription model in the hope that a large share of its viewers would be willing to pay $10 a month for an expanded list of programs. The new figures are expected to affect Hulu's ability to win additional advertisers. Andrew Lipsman, a ComScore analyst, told the Times that Hulu was hit both by declining interest in TV shows during the summer rerun period and "a projection factor that was probably a bit too high. We have better information and recalibrated."



Tags: ABC - Disney - NBC

Subscribe to ABC alerts

More Abc

ABC Cancels 'Selfie'

The latest cancellation in this fall’s bonfire of TV sitcoms has been announced. Network ABC has decided not to renew Tuesday night’s ‘Selfie’ beyond its...

'Chasing Life' Could Be Worthwhile…If You Ignore The 'Breaking Bad' Comparisons

Chasing Life premiered on ABC last night (10th June) and the Steve Miner-directed first episode of ABC Family's new comedy drama adaptation was delivered to...

Michael Strahan Joining ‘Good Morning America’ as ‘Utility Player’

Michael Strahan is joining Good Morning America, following the departure of Josh Elliot, it has been confirmed. ABC sources tell that Strahan will appear...

Christian Slater's 'Mind Games' Cancelled, Replaced by 'Wife Swap'

ABC have ruthlessly axed Christian Slater's Mind Games midseason after low rated airings. For the next two weeks, the network will use the Tuesday 10pm...


Getting Ready for SHIELD Ahead of Tonight's Premiere - Who's Watching?

It’s been called the first network superhero show to rival Arrow, which was a surprise success in its own right. That’s right, Agents of SHIELD...

Grey’s Anatomy Losing An Original - Shonda Rhimes Is Upset

As ABC’s top scripted drama, and having run for nearly 10 seasons now, Grey’s Anatomy’s characters are household names, and familiar faces, too. And that’s...

Marvel's Agents of S.H.I.E.L.D Promises To Be More Than Avengers Spin Off

The critics got a first glance at what Agents of S.H.I.E.L.D looks like yesterday, (Sunday Aug 4) when they were treated to a special screening...

LeAnn Rimes and Eddie Cibrian Fell In Love On Set of "Northern Lights," But At 40, What's Happened To His Career?

When LeAnn Rimes and Eddie Cibrian fell in love on the set of Northern Lights, things were already looking a little bleak for the American...



ABC Newsletter

Subscribe to this news alert service to receive news and reviews on ABC

Unsubscribe | Unsubscribe All