Idol -- Despite Drop, It's Still Biggest

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Despite efforts by the producers of American Idol to streamline the show's opening weeks and to add another judge, ratings for the talent contest have dropped 8 percent from last year and 14 percent among adults 18-49, the Los Angeles Times observed today (Monday), citing data from Nielsen Media Research. It remains, nevertheless, the top-rated show on television, trouncing its competitors by an enormous margin. "I wake up every morning and I cannot believe that a show in its eighth season is as dominant as this show is," Fox exec Mike Darnell, who oversees Idol for the network, told today's (Monday) Los Angeles Times. He observed that network television programs in general are experiencing ratings declines that have been greater than Idol 's. "Even though the show is eroding a little bit, everything else is eroding at a much greater pace," Darnell told the newspaper.



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