Iman - Iman struggled to be taken seriously in business

Subscribe to Iman alerts

Iman deliberately separated herself from fashion to be taken seriously as a businesswoman.

The former supermodel found it difficult to be taken seriously when she made the move from modelling to setting up her own cosmetics line, Iman Cosmetics, in 1994 - which focuses on hard-to-find make-up shades for ethnic women - so made conscious decision to attend less showbiz parties.

According to Fashionista website, she said: ''When I decided to enter business, it took five to six years for anybody to take me seriously. I did the first step forward to take myself seriously - I divorced myself from my industry.

''I stopped going to any fashion parties, so that people wouldn't photograph me with 'Model Iman' next to it. I studiously pick what I will go to and what I will not. If it endangers my brand, I don't go.''

The star - who is married to David Bowie - advised budding entrepreneurs to commit themselves fully to their project, revealing she stopped reading fashion magazines in order to focus on business because she wants women to be impressed with her beauty products.

Speaking at US Glamour magazine's 'Secrets of Start-Up Queens: How to Launch a Successful Business in Today's Entrepreneurial Economy' discussion panel, Iman explained: ''I went to JC Penney and gave them a presentation and they said, 'We'll take [the line].' I went to the production company and said, 'Okay I have 400 doors.'

''So I didn't put any of my own money into it. The takeaway is that you have to know what you're talking about. And not just about the foundation; I've stopped reading Vogue and started reading the Census Bureau.

''At the end of the day, it's the product, stupid! A woman might buy it because it's from Iman, but if she takes it home and it does not work, you've lost her.''


Tags: Iman - David Bowie

Subscribe to Iman alerts

More Iman

Iman Poses With Fashion Activist Bethann Hardison At The 2014 CFDA Fashion Awards - Part 7

Somali supermodel Iman appeared with her idol and former 70s model turned fashion activist Bethann Hardison at the 2014 CFDA Fashion Awards held at Alice...

Sarah Jessica Parker And Susan Sarandon Among Honourees At The Variety Power Of Women Luncheon - Part 2

'Sex And The City' star Sarah Jessica Parker was spotted arriving at the Variety Power Of Women Luncheon in New York alongside the New York...


Charitable Ladies Iman, Sarah Jessica Parker, Among Others Honored At First NY Power Of Women Event

Variety’s annual Power of Women luncheon made its New York debut this weekend with a star-packed guestlist. The event has been held in LA every...

Stacy Keibler Dazzles In Risque White Dress At The ACE Awards - Part 2

Former WWE wrestler Stacy Keibler turns heads at the 17th Annual Accessories Council Excellence Awards in New York wearing a stunning but rather revealing floor-length...

Olivia Munn In Gorgeous Yellow For The GLWD 2013 Golden Heart Awards - Part 2

'Magic Mike' star Olivia Munn definitely stole the show in an eye-catching yellow fishtail dress with studs dotted down the seams at the God's Love...



Iman Newsletter

Subscribe to this news alert service to receive news and reviews on Iman

Unsubscribe | Unsubscribe All