In Effort To Attract Boys, Disney Changes Rapunzel Title

0
0
Subscribe Disney

Executives of the Walt Disney Co. are taking steps to ensure that its upcoming animated film based on the Bros. Grimm fairy tale Rapunzel won't be rejected by boys as The Princess and the Frog apparently was. According to published reports, the study has changed the name to Tangled, which, the Los Angeles Times suggested today (Wednesday), is regarded as "less gender-specific." Ed Catmull, president of Pixar and Disney Animation Studios, told the Times that the title Rapunzel might lead people to "assume it's a fairy tale for girls, when it's not." The studio is also revamping its market campaign, the newspaper said, to highlight "swashbuckling action." Catmull suggested that the studio erred by titling its last hand-drawn animation release The Princess and the Frog. " Based upon the response from fans and critics, we believe it would have been higher if it wasn't prejudged by its title," Catmull said.

10/03/2010


Contactmusic

Tags: Disney - Pixar - Walt Disney

0
0
Subscribe Disney
Advertisement

More Disney

Lily James Finds Her Prince Charming In The Latest 'Cinderella' Trailer [Trailer + Pictures]

Finally, Disney has unveiled the first full trailer for Kenneth Branagh's live action rendition of one of the world's most beloved fairytales: Cinderella. And it...

Get Ready For ‘Moana’, Disney’s Latest Heroine Who Will Set Sail In 2016

While some of us may not be ready to let Frozen go yet, Disney is at least moving forward, having just announced their 56th animated...

We Nominate The Trailer For Disney's "Feast " For A Cute Thing Of The Week Award

Ok, I admit, the new trailer for Disney’s animated short Feast kind of melted my heart a little. A tiny, tiny bit. But they played...

'Frozen' Attractions To Be Built In Disney World Florida

Disney World Florida will be getting the Frozen treatment when a section of the park will feature a whole new series of attractions based on...

Advertisement

Epcot Is About To Get ‘Frozen’ As Disney Announces New Theme Park Attraction Based On Hit Movie

It was only a matter of time before Disney increased the presence of Frozen at its theme parks and it seems Epcot is to become...

Disney Goes to War with Deadmau5 over 'Mickey Mouse' Ears

The Walt Disney Co has filed an objection to musician Deadmau5's use of stylized ears, claiming they are too similar to its iconic signature logo....

Disney To Follow 'Frozen' with Short Sequel in 2015

Disney is keen to capitalize on the monumental success of the Oscar-winning 'Frozen' - now the biggest grossing animation in history - and will release...

Disney And LucasFilm Team Up Again For 'Star Wars' Game

Lucasfilm and Disney have teamed up once more, this time for a tablet-based computer game entitled Star Wars: Commander. The new game was released on...

Advertisement

Comments

Disney Newsletter

Subscribe to this news alert service to receive news and reviews on Disney

Unsubscribe | Unsubscribe All