Jay Z and Beyonce have responded swiftly to various attempts to trademark products using their daughter's name. On January 26, 2012, the couple filed an application at the US Patent and Trademark Office to prevent Blue Ivy Carter's name for being used. And according to the Washington Post, the patenting office had already thwarted a number of attempts to use the baby's name commercially.
Joseph Mbeh, the fashion design entrepreneur behind Fourfront Clothing attempted to trademark the name Blue Ivy Carter Nyc on January 11, 2012, four days after Beyonce gave birth. And on January 20, 2012, someone attempted to trademark a fragrance range with the name Blue Ivy Carter Glory IV. Luckily for Blue Ivy's parents, though, both applications were rejected on the basis of the name belonging "to a very famous infant," acknowledging the fact that consumers would, no doubt, assume that the product was in some way related to the Knowles / Carter family and endorsed by the famous couple. Whether or not the couple intend to capitalize on the trademark for financial gain remains to be seen.
Meanwhile, Jay Z performed two headline shows at Carnegie Hall this week, becoming one of the first ever hip-hop artists to do so. He performed his hits with his 10-piece band as well as a 36-piece orchestra and celebrated after the show with his wife. Proceeds from the show were to benefit the Shawn Carter Foundation and United Way.