Jude Law's son stars in Tiger of Sweden's new campaign.

Rafferty Law - the eldest son of the Hollywood hunk - features in a short clip, in which he is wearing slim fit menswear alongside seven other models to commemorate the opening of the Scandinavian brand's flagship store in London.

The 16-year-old celebrity offspring is seen sporting a number of rings while dressed in a smart white shirt in the black-and-white footage.

Tiger of Sweden has three main brands - menswear, womenswear and their jeans collection - all of which are represented in the short film. Rafferty plays The Rebel, while co-star Ellie Cumming is The Stylist and Phoebe Collings-James is The Artist.

Although the teenager is growing up quickly and is hoping to create his own unique style, his father recently revealed he would not let him get a tattoo.

Jude said: ''He had an idea that he wanted to get a tattoo. I told him he wasn't. I told him to wait until he is 18 and then re-think it and make all his mistakes then!''

The fashion conscious teenager is following after his mother Sadie Frost, who has her own fashion label, Frost French, which she launched over a decade ago.