The Kardashians are set to open a clothing store on Melrose Avenue.

Siblings Kim, Khloe and Kourtney will move their shop Dash, which has been based in Calabasas for six years to a huge 2,000-square-foot space at 8420 Melrose Avenue in West Hollywood because they think a better location will increase sales.

Kim told WWD: ''We had our store since before we had a TV show. Fashion has always been number one, and we will always continue to focus on our store. If we have a better location, we will have better sales. I don't think our location was really ideal.''

While Kim believes the new location will help sales, she also believes the addition of her family's store to the area will increase visitor numbers to Melrose Avenue.

She explained: ''I think it will bring more foot traffic to Melrose, which I think will be good for the area. I don't really know about the paparazzi.''

The Kardashians have Dash shops in Miami Beach and New York's SoHo and also have a celebrity lifestyle boutique called Kardashian Khaos in Las Vegas.