Kathryn Bigelow - Kathryn Bigelow To Direct Chanel Campaign

0
0
Subscribe Kathryn Bigelow

Kathryn Bigelow will direct Chanel's latest men's fragrance campaign.

The Academy Award-winning director has been snapped up by the brand to create the film promoting Allure Homme Sport Eau Extreme, starring professional surfer Ben Fuller and the company revealed they chose her because of her affinity with the sport.

Christine Dagousset, executive vice president of fragrance and beauty at Chanel, told WWD: ''Kathryn Bigelow has an amazing vision and ability to direct action-filled moments. In addition to 'The Hurt Locker,' she also directed the surf film 'Point Break.' She was the best person to direct this type of campaign, especially because of her affinity for the sport of surfing. Because Allure Homme Sport Eau Extreme is the extreme version of the classic Allure Homme, the new concentration was meant to be more edgy, avant-garde and take more risks. This campaign does, as well.''

Christine added that rather than affecting sales of Allure Homme and Allure Homme Extreme by adding a new fragrance, Allure Homme Sport Eau Extreme actually increases sales of both.

She said: ''It's actually also a great opportunity to put a new light on Allure Homme, in addition to Allure Homme Extreme. We don't want to cannibalize Blue, so we are very carefully positioning Allure Homme and Blue in different ways. It's not about launching and leaving. It's about adding to the collection and boosting the business.''


Contactmusic

Tags: Kathryn Bigelow - CHANEL

0
0
Subscribe Kathryn Bigelow
Advertisement

More Kathryn Bigelow

The Most Successful Women In The Film Industry

Despite an unfortunate continuation of women in subordinate roles, female actresses in Hollywood are very much in the ascendance, refusing to play second fiddle to...

Guardians of the Galaxy: Is Chris Pratt The Next Big Hollywood Star?

Chris Pratt, the 34-year-old actor who has bagged himself some pretty tasty roles in recent years, is bulking up for his role in the upcoming...

'Point Break' Remake Seats Ericson Core In Director's Chair

The remake of Kathryn Bigelow’s classic movie Point Break has now got a director on board. According to Empire Online, Alcon Entertainment, who have been...

Zero Dark Thirty Wins Only One Oscar Through Rare Tied Award

If there’s anything worse that winning just one Oscar after your film was nominated for five, it's winning Best Sound Editing, and if there’s anything...

Advertisement

About-Turn: Where Did It All Go Wrong For Zero Dark Thirty At The Oscars?

The negative press surrounding Zero Dark Thirty, has slowly dragged the movie from being an Oscars favourite, to one of the evening’s biggest disappointments. Kathryn...

Oscars 2013: Skyfall and Zero Dark Thirty Is First Tied Vote Since 1968

Kathryn Bigelow's Zero Dark Thirty and Sam Mendes's Skyfall tied the Oscar for Sound Editing on Sunday evening (February 24, 2013) - the first dead...

Unofficial Zero Dark Thirty Ban Rumored In Pakistan

Amidst a backlash, there are rumors that Zero Dark Thirty has been banned in Pakistan unofficially.The film deals with the real life story of the...

Writers Guild Win Adds To Zero Dark Thirty Momentum... But Is It In Time For The Oscars?

In the Oscars build-up the bulk of the attention has been on Ben Affleck and Argo, with the director and actor confounding the Academy’s decision...

Advertisement

Comments

Kathryn Bigelow Newsletter

Subscribe to this news alert service to receive news and reviews on Kathryn Bigelow

Unsubscribe | Unsubscribe All