Keating's Charitable Scent
Irish pop star Ronan Keating is hoping his new fragrance range will raise a huge sum for the cancer charity he set up in his mother's memory.
All proceeds from sales perfume Hope By Ronan and male scent Believe By Ronan will go to the Marie Keating Foundation, founded after Keating's mother MARIE died in 1998.
Believe features hints of Sicilian lemon, lavender and Clary sage and Hope is a musky and amber scent.
Keating is just the latest male celebrity to attach his name to a fragrance range. He follows DIDDY, David Beckham, Alan Cumming and Clive Owen, who have their own colognes.