Mccartney Left 'Jaded' Emi For Starbucks

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Sir Paul McCartney decided to release his latest album through coffee chain Starbucks' new record company because he was "bored" with the "jaded" attitude of executives at his former label. The 64-year-old, who releases Memory Almost Full on Starbucks' Hear Music label on Tuesday (05Jun07), decided to leave EMI after 43 years with the company, a decision he claims was due to advances in technology. MCCartney says, "I was bored with the old record company's jaded view. "They're very confused, and they will admit it themselves - that this is a new world, and they're a little bit at a loss as to what to do. "So they've got millions of dollars and X budget for them to come up with boring ways - because they've been at it for so long - to what they call 'market' it. And I find that all a bit disturbing. "I write it, I play it, I record it, and that's all fun. And you go to the record company, and it gets very boring. You sit around in rooms with people, and you're almost falling asleep and they're almost falling asleep."


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njmralo's picture


it is sad to hear. However, many of the new artists do not have expertice that sir paul does.It is reasonable that sir paul seek a different label if emi is boring and not up to date with new movements in music. Sir Paul, on the other hand, is versital and plorefic in this field.If one isnt satisfied with the manner in which they are handled it is a brilliant to move to a differentlabel.Sir paul has shown versility in every genre of music, with or without he mates, he surely has the right to change labels when not satisfied with the promo etc of the label to which he is signed, it is time to opt out, as sir paul has done.Peter Frampton recently released an album with EMI.He is not getting any promos to insure that the works are properly available to the general public.Peter frampton recently released an album with EMI>\To date, Frampton is not getting a significant amount of exposure.Sir Paul is extremely versitle in all genre of music. failing to promote his records does harm to all, the label doesnt have any new ideas in the promo department. This sets forth not only a small amount of exposure, in additon, the label doesnt make as much profit, the musician is not promoted, and the general public may not even be aware of the new is hoped that sir paul s move to starbuck's label will turn out to give the exposure necessary to both the public and the artist.It sounds like Emi does not have the respect required to insure the work. Like dominos, emi does not have a sufficient amount of interest in the artists signed. This once again deprives the public and the artist of information to make the album propricious. Everyone looses.The new label should learn from this downslide to keep their musians, and the public aware of the release, depriving everyone the ability to share in the beauty of music
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