Netflix Buys More Originals -- This Time From Dreamworks Animation
In what appears to be an accelerating race among video streaming service to see who can offer the most original programs, Netflix announced today (Monday) that it had signed a mult-year deal with Dreamworks Animation for some 300 hours of new cartoons. The announcement said when the shows become available for online streaming next year, it will mark the first time that DreamWorks Animation characters like Shrek and Kung Fu Panda are shown on television as a branded collection. Terms of The Deal were not disclosed, but reports indicated it was probably Netflix's biggest programming deal to date. This is an unprecedented commitment to original content in the Internet television space, DWA CEO Jeffrey Katzenberg said in a statement. Netflix is a visionary company that continues to redefine the way audiences watch television, and it is a thrill to add to their growing momentum.