Oliver Criticism For Advertising

by | 11 February 2008
Subscribe to Jamie Oliver alerts

Chef Jamie Oliver has been criticised by the broadcasting watchdog Ofcom for promoting his own products in a Channel 4 show.

Viewers complained that Oliver made several references to his Flavour Shaker product as well as demonstrated its use during the Jamie at Home series.

The broadcasting watchdog ruled that two episodes within the series breached the strict guidelines forbidding "undue prominence" to products or services.

Channel 4 admitted that the references were "unduly prominent" but claimed they were justified.

The Jamie at Home series was produced by Fresh One Productions, owned by Oliver.

In September the chef named the product and then spent two minutes demonstrating how to use it.

Further references were then made to the Flavour Shaker in an episode in October.

Ofcom criticised the television channel for failing "to ensure full editorial control over the content" of its show.

Jamie Oliver has become a well-known television chef and is seen as a champion for improving school dinners.

11/02/2008 17:48:43


Tags: Jamie Oliver - Channel 4

Subscribe to Jamie Oliver alerts

More Jamie Oliver

Is Cheap For Jamie Oliver Cheap for Everyone? Austerity Cooking Proves Controversial

When Jamie Oliver announced his next project – trying to convince the poorer families in the U.K that food could still be wholesome and affordable...

Public Outrage And Twitter Backlash Following Jamie Oliver's "Lazy Young Britons" Comment

Celebrity chef Jamie Oliver has been sparking a lot of controversy lately, with his latest comment about “lazy” British workers sparking public outrage most recently....

Step Up Brits! Immigrants Are Tougher, Says Jamie Oliver

According to Jamie Oliver, European immigrants living in the U.K have more steel about them than the natives. His comments, which are likely to anger...

Jamie Oliver's "New Poverty" Revelation - Low-Income Families Should Try Markets And Home Cooking

Jamie Oliver is at it again – and by it, we mean bemoaning the eating choices of poor families. While promoting his new series, the...


Jamie Oliver's Latest Gripe: Poor Families Wasting Money On Junk Food

Despite a recent study, which shows that some junk food might actually be – gram for gram – the cheapest way to provide nutrients as...

Jamie Oliver Bemoans Chips & TV Lifestyle Of Today's Under-Classes

Jamie Oliver is a marmite-like guy, you either love him for trying to improve the diets of the nation's children and poorest people, or you...

Mary Berry Fries Gordon Ramsay For His Foul Mouthed Cookery TV

Mary Berry, the Queen of cakes and nationally loved judge of BBC's The Great British Bake Off, has publically voiced her distaste towards not only...

Jamie Oliver Finishes Reading His First Book - But What Was It?

British chef Jamie Oliver has announced he's finished his first book: Suzanne Collins' Catching Fire. The chef, who has written over twenty cookery books, has...



Jamie Oliver Newsletter

Subscribe to this news alert service to receive news and reviews on Jamie Oliver

Unsubscribe | Unsubscribe All