When the Massachusetts based convenience store Cumberland Farms signed up David Hasselhoff to help them sell iced coffee, they probably didn't realise how much hassle it would cause. The company have been using life-sized cut-outs of the actor outside their stores, though 550 of the 570 signs have been stolen, according to the Associated Press.
However, some clever bod in the company's marketing division has realised the unintentional publicity opportunity, taking the thefts in good humor. On its Facebook page, the company asked people to stop pilfering the signs - which feature Hasselhoff in a tank top asking 'Thirsty?' - though asked the thieves to send in their photographs, to let the company know that the Hoff is doing well and is being cared for. Cumberland Farms says it intends to keep replacing the signs until the campaign ends in August. Speaking to Fox News this week, Hasselhoff accepted that he's become a part of popular culture, though still defended his acting credentials, saying, "I play off what people think. 'The Hoff' I can't get rid of it, so instead of asking people to call me David Hasselhoff because I want to be serious actor, I go with it. But I am a serious actor.I've done serious work and I have done huge television shows, I've done 'America's Got Talent' and I was on a soap opera for six years. I am singing around the world, and I am dating a nice girl from Wales, so I am a happy guy."
Hasselhoff recently completed work on 'Keith Lemon: The Film', set for release in the UK on August 24, 2012.