Rick Ross - Reebok Bosses Drop Rick Ross Over Date Rape Lyrics

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Bosses at sportswear firm Reebok have dumped rapper Rick Ross as a brand spokesman following the controversy surrounding his date-rape lyrics in Rocko's new song U.O.E.N.O. (You Ain't Even Know It).

The heavyweight hip-hop star sparked a storm of protest from women's rights groups with his ill-advised rap, in which he joked about putting Ecstasy in a girl's champagne.

Ross rhymed, "Put Molly all in the champagne. She ain't even know it. I took her home and I enjoy that. She ain't even know it."

The rap star has since apologised for the lyrics, but that wasn't enough for activists, who called on Reebok bosses to drop him as an ambassador.

And now the firm's bigwigs have agreed to part ways with Ross.

A spokesman tells Tmz.com, "Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand. Unfortunately, Rick Ross has failed to do so.

"While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse."

It's the second blow in a day for Ross - his controversial lyrics have been replaced on the track by Rocko, so the tune can be played on radio.

In an interview with radio station Hot 97, Rocko, real name Rodney Ramone Hill, Jr., admits it was a hard decision to make as he didn't want to offend Ross, but he recognised he would have to change the words to make the record commercially viable.

He says, "Because of the type of attraction the record has... it puts me in a position to where I have to change it."


Contactmusic

Tags: Rick Ross - Rocko

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