Rocker Shaun Ryder is convinced he'll have to endure another stint on reality TV as he attempts to revive his music career - because "that's part of the game now".
The Happy Mondays frontman entered the Australian jungle last month (Nov10) to spend three weeks on I'm A Celebrity... Get Me Out Of Here! and finished second on the show, behind former The X Factor finalist Stacey Solomon.
And the musician is sure he will have to head back to the small screen to promote his planned solo releases next year (11).
He tells Britain's The Sun, "I might have to dabble (with reality shows). That's part of the game now. Apparently if I want to make records then I've got to do that."