Scripted "Murder" Lifts Ratings For Wrestling Special

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The supposed "murder" of WWE Chairman Vince McMahon in a car bombing lifted ratings for USA Net's 3-hour WWE Raw to the top of the Nielsen basic-cable ratings list for the week of June 11-17. The 10:00 p.m. hour was No. 1 on the list with 6.32 million viewers; the 9:00 p.m. hour, No. 2 with 5.68 million; and the 8:00 p.m. hour, No. 6 with 4.3 million. Ratings for cable networks are delayed longer than those for broadcast networks, but last Monday's three-hour follow-up seems certain to pull equally strong numbers. (It included a "memorial" address from Stephanie McMahon, Vince's daughter from the center of the ring, in which she remarked, "My dad wanted to leave this world the same way he lived in it, in the biggest way possible.") Although the WWE is claiming on its website that a federal investigation has been launched into the car bombing, the FBI has denied that any such an investigation has been launched. The blog Let's Wrestle commented that it's all "simply a storyline that is sure to stretch out for quite awhile."




22/06/2007


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