Selena Gomez - Selena Gomez 'excited' by adidas NEO partnership

0
0
Subscribe to Selena Gomez alerts

Selena Gomez is ''excited'' to be the new face of adidas' NEO label.

The 20-year-old beauty is delighted to have clinched a three-year deal with the sportswear giants, which will see her be the global Style Icon and guest designer of the label, because the role will allow her to feel closer to her teenage fans when they are wearing the company's designs.

She said: ''It is a great partnership for me because NEO really cares about style and having fun with fashion and allowing you to be yourself. This is something that's always been important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves.

''I am really enjoying being involved with the design process and NEO is letting me have fun with this. I get to wear the clothes first and have a voice and an opinion and I can't wait to see the results of our new collection. I'm excited that it also allows my fans to be involved and they can come with me on this journey.''

Selena will start by developing an autumn/winter range next year and be the face of four seasonal collections throughout 2013.

Hermann Deininger, Chief Marketing Officer of the adidas brand, says the company is ''thrilled'' the singer-and-actress has teamed up with the organisation because she inspires young consumers.

He explained: ''Selena showed how much these traits express her own playful and fun personality by 'high jinxing' Los Angeles. Teens everywhere admire her natural and enduring sense of fashion and style as well as her compelling charisma and warmth.

''We are thrilled to have Selena help us spread the spirit of adidas NEO label worldwide and celebrate the power of self-expression through designing her own collections with us.''

Selena's on/off boyfriend Justin Bieber - who she is rumoured to have reconciled with after the pair reportedly broke up earlier this month - was named the new Style Icon of adidas' NEO label last month.


Contactmusic

Tags: Selena Gomez - Justin Bieber

0
0
Subscribe to Selena Gomez alerts
Advertisement

More Selena Gomez

Hailey Baldwin, After Dinner & Cinema 'Date Night', Denies Romance With Justin Bieber

Hailey Baldwin: Justin Bieber's new best friend or a potential love interest? It's hard to say but they've certainly been spending a lot of time...

Instagram's Own Account Worst Hit By 'Insta Rapture', But Which Celebrity Accounts Have Lost The Most Followers?

The photo sharing site Instagram has decided to remove millions of profiles which were believed to be posting spam. The website's action, dubbed the 'Instagram...

Selena Gomez Still Has "Love And Respect" For Ex Justin Bieber

It is no secret that Selena Gomez has had a rocky on-and-off relationship with Justin Bieber over the past several years, and some may be...

Selena Gomez - Heart Wants What It Wants (2014 American Music Awards) Video

Selena Gomez gets super emotional as she performs her heart-breakingly honest new single 'The Heart Wants What It Wants'. The song appears as an original...

Advertisement

Selena Gomez - The Heart Wants What It Wants (Official Video) Video

Selena Gomez opens up about tempestuous love life in the video for new single 'The Heart Wants What It Wants'. The song will feature on...

Selena Gomez Opens Up About On-And-Off Romance With Justin Bieber: “I Made Some Decisions That Weren't Great”

It is no secret that Selena Gomez has had a rocky on-and-off relationship with Justin Bieber over the past several years, and in the midst...

Is Selena Gomez Dating Justin Bieber's Rival Orlando Bloom? Probably Not.

Selena Gomez has been causing quite a stir with recent rumours surrounding her love life. And after her on-off boyfriend Justin Bieber nearly got decked...

Selena Gomez Reveals What Relationship Advice Taylor Swift Offered Her

It is no secret that Selena Gomez has had a rocky on-and-off relationship with Justin Bieber over the past several years, but one reason why...

Advertisement

Comments

Selena Gomez Newsletter

Subscribe to this news alert service to receive news and reviews on Selena Gomez

Unsubscribe | Unsubscribe All