Simmons And Lee Raise Sweet-smelling Cash For Keys Charity
Rap mogul Russell Simmons and his estranged wife KIMORA LEE are teaming up to give Alicia Keys' charity foundation a sweet smell thanks to a new scent. The entrepreneurial couple have designed a new fragrance, called Atman, and will each hand over the money they make from the scent to charity. Def Jam Records founder Simmons says, "Atman means higher self. Kimora and I both own a part in it since our businesses are tangled up. "We're both giving up all our proceeds... to Alicia Keys' Keep A Child Alive (charity)."