Study Ad-skipping Recorders Could Plague Networks

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Unless the broadcast and cable networks prevail in court, Dish Network's new Hopper DVR, which automatically skips commercials on recorded shows, could increase 22 percent within four years to 11.7 million units, according to a study by IHS Screen Digest. That kind of proliferation could cause the networks to reexamine their advertiser-supported business model and would represent a particular headache for broadcasters whose principal revenue comes from sales to advertisers. NBC, CBS and Fox have filed separate lawsuits against DISH, alleging copyright infringement. But several analysts have suggested that -- given the court's previous rulings on threatening media technology -- they have little chance of winning.

12/07/2012


Contactmusic

Tags: Dish - CBS - NBC

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Comments

DGuy's picture

DGuy

Why don’t CBS, FOX, and NBC execs want consumers to enjoy commercial-free TV? It’s what we want! I’m a customer and employee of Dish, and I think Auto Hop is great because you can easily watch commercial-free TV. A well known consumer advocacy group, Public Knowledge, agrees that people should have the right to control how they watch TV. They’re taking a stand for consumers by creating a petition that tells CBS, FOX, and NBC media to keep their hands out of your living room and DVR. Sign their petition to keep control of how you watch TV
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