Study Broadcasters Aided By Dvr; Cablers, Not So Much

0
0
Subscribe to Exodus alerts

The DVR has slowed, if not halted, the Exodus of viewers from broadcast TV to cable, a study by Nomura Securities analyst Michael Nathanson would seem to indicate. The study, covering DVR viewing over the past four years, found that viewers use their DVRs to watch broadcast TV shows via the devices about half the time -- but only about a quarter of the time when it comes to cable TV shows. Overall, DVR viewing boosted the ratings for broadcast TV 9.7 percent over live-only viewing during the 2010-11 season versus just 3 percent in the 2008-09 season, according to the study. Moreover, Nathanson found that viewers of broadcast TV shows do not skip commercials as often as viewers of cable shows. Indeed, ad skipping among DVR viewers has dropped overall. Broadcasting & Cable magazine quoted Nathanson as saying, "Perhaps most interesting is how the DVR never lived up to its initial expectations. Four years ago, when Nielsen first began tracking time-shifted viewing, the skip factor averaged 59 percent and 53 percent at broadcast and cable networks, respectively, with pundits [predicting] the end of commercial viewing. ... Five years later, with DVR penetration at 37 percent (up from 21 percent in 2007), skipping has decreased 800 basis points and 100 basis points at broadcast and cable nets. Now who would have guessed that?" (A basis point equals 0.01 percent.)

20/10/2011


Contactmusic

Tags: Exodus - Michael Nathanson

0
0
Subscribe to Exodus alerts
Advertisement

Editors Recommendations

Sam Smith - Like I Can Video

Sam Smith has launched the new video for his single 'Like I Can', released off of his number one debut album 'In The...

Sam Smith - Like I Can Video

Ridley Scott's 'Exodus: Gods And Kings' Brings Spectacle To Cinemas

Ridley Scott is no stranger to the biblical epic. From 'Gladiator' to 'Kingdom of Heaven'...

Ridley Scott's 'Exodus: Gods And Kings' Brings Spectacle To Cinemas

Music Virtuoso Jack Garratt Reveals Early Forays Into Multi-Instrumentalism

It's common for a lot of musicians to come from a musical background...

Music Virtuoso Jack Garratt Reveals Early Forays Into Multi-Instrumentalism

Andrew Lloyd Webber Brings School Of Rock: The Musical To Broadway

Fans of Jack Black's epic 2003 comedy 'School of Rock' can get excited as...

Andrew Lloyd Webber Brings School Of Rock: The Musical To Broadway

'Night At The Museum: Secret Of The Tomb' Bids Farewell To Robin Williams

This year's sequel 'Night at the Museum: Secret of the Tomb' may not be...

'Night At The Museum: Secret Of The Tomb' Bids Farewell To Robin Williams

Brad Pitt Dismissed From Jury Duty For Being Too Famous

Another reason why being famous rocks - the Get Out Of Jury Duty Free card. Brad Pitt has...

Brad Pitt Dismissed From Jury Duty For Being Too Famous

'Annie' Remake Tries To Put A Spin On The Classic [Trailer & Pictures]

Remaking a beloved musical is risky business: there's a reason no one...

'Annie' Remake Tries To Put A Spin On The Classic [Trailer & Pictures]

Matt Bomer Brings An Unexpected End To 'White Collar' In Thrilling Season Finale [SPOILERS]

Those who haven't yet seen the season finale of 'White Collar', look away now!...

Matt Bomer Brings An Unexpected End To 'White Collar' In Thrilling Season Finale [SPOILERS]
Advertisement

Comments

Exodus Newsletter

Subscribe to this news alert service to receive news and reviews on Exodus

Unsubscribe | Unsubscribe All