Twiggy Ad Branded 'Misleading'

Tags: Twiggy - Asa

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A beauty campaign featuring Twiggy has been branded misleading by Britain's advertising watchdog, after the model appeared heavily airbrushed.
The 60 year old starred in the U.K. ads for Olay Definity eye cream looking years younger, and claimed the "secret to brighter-looking eyes" was her use of the product.
But more than 700 people complained after it emerged the image had been digitally re-touched.
And officials at Britain's Advertising Standards Authority (Asa) have now ruled the picture gave the wrong impression to the public.
A statement from the watchdog reads, "We considered that the post-production re-touching of this ad, specifically in the eye area, could give consumers a misleading impression of the effect the product could achieve."


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