U.k. Network Buying Up All Digital Billboards In London Subways

0
0
Subscribe to Channel 4 alerts

In a first-of-its-kind deal, the British television network Channel 4 will become the exclusive advertiser on all 1,460 digital signs in the London subway system on New Year's Eve. The ads, appearing on the CBS Outdoor screens, will be changed at regular intervals, and will feature the stars of game and comedy shows celebrating the approach of the new year. Travelers riding escalators in tube stations will see the celebrities seemingly descending the escalators next to them. On the trains, Channel 4 said, videos will show them riding "side by side, minding their own business, on their way to their respective big nights out." As the night wears on, the network said, the actors will appear "increasingly more debauched" as they travel from one party to the next and by the end of the night they will be "looking slightly the worse for wear." Terms of The Deal between Channel 4 and CBS Outdoor, the Billboard unit of America's CBS Corp., were not disclosed. CBS Outdoor said that the ad campaign was the first to make use of all its digital screens in the London underground.

28/12/2011


Contactmusic

Tags: Channel 4 - Billboard - CBS - The Deal

0
0
Subscribe to Channel 4 alerts
Advertisement

More Channel 4

Sky Hits Out at David Abraham's "Glaring Inconsistency" over Terrestrial Channels

Sky has hit back at Channel 4's chief executive David Abraham over what the company perceives to be "glaring inconsistency" in his views on retransmission...

Ofcom Clears Channel 4's Benefits Street: Regulator is "Satisfied" With Editorial Justification

Channel 4’s Benefits Street, a documentary surrounding the inhabitants of James Turner Street in Birmingham, has been cleared by the regulator Ofcom after complaints of...

Channel 4 Strikes (Potentially) Important Xbox Deal For 'Real Humans'

Channel 4 has struck a deal with Microsoft's Xbox to remake the Swedish sci-fi drama Real Humans, marking the first time a games console maker...

Is 'Mammon' The New The Killing, Borgen or The Bridge?

With The Killing, Borgen and The Bridge, British television’s been looking and sounding a little Scandinavian as of late, this seems unlikely to change as...

Advertisement

Flood of Complaints Causes 'Benefits Street' Ofcom Investigation

The highly popular, contentious and controversial Channel 4 documentary Benefits Street, which highlights the travails of those living on James Turner Street, Birmingham, is due...

Crime Dramas 'The Fall,' 'Broadchurch' and 'Top of Lake' Dominate Broadcasting Press Guild

'The Fall,' 'Broadchurch' and 'Top of The Lake' - arguably the three biggest dramas of 2013 – have each received four nominations at the Broadcasting...

Gogglebox Moves to Friday Nights, 9pm. And Yes, the Drunk Couple Are Back

'Gogglebox,' the surprise Channel 4 fly-on-the-wall show capturing members of the public as they watch the week's television, is returning for a new series on...

Benefits Street's Second Season Will See A Geographical Change

There’s good news and bad news, for people who think Benefits Street is an exploitative exercise, designed to be divisive in spite of the damage...

Advertisement

Comments

Channel 4 Newsletter

Subscribe to this news alert service to receive news and reviews on Channel 4

Unsubscribe | Unsubscribe All