Nick Cannon has been targeted by angry animal rights activists for pretending to send a pet dog into the skies above New York City - attached to a bunch of helium balloons - as part of an elaborate radio prank.
Mariah Carey's husband recounted the details of the stunt on his 92.3 Now FM morning radio show on Thursday (10Nov11), claiming the prank had gone awry because the pooch, named Charlie Roo, had since gone missing.
Video footage posted on the radio station's website appears to shows a small dog attached to 50 balloons, floating up into the clouds before disappearing from view, as an onlooker gasps in mock shock.
The puppy was said to belong to his co-host Sarah Lee Owensby and show staff appealed to listeners for help in locating the flying pet in what clearly was a joke.
But not everyone saw the funny side. In a tweet to followers, Cannon wrote, "I think I might be getting fired... boss just told me Peta is on the phone. Damn... Radio bit gone seriously wrong @923Nowfm ... Probably won't have a job in the morning... They are saying the program director, my producer and I are getting arrested. This can't be serious!"
Cannon and his producers have yet to come clean and tell fans that the whole thing was a joke, and their actions have upset campaigners at the People for the Ethical Treatment for Animals (Peta).
Peta President Ingrid Newkirk says, "If bad taste were a crime, we'd be going to jail with Nick, but joking about killing a dog, a kid, an old person - anyone - isn't cool when there's always the danger that some numbskull will do it for real."