The Flaming Lips And Hyundai Preview Super Bowl 2013 Ad

01 Feb 2013
0
0
Subscribe To:
The Flaming Lips And Hyundai Preview Super Bowl 2013 Ad

The Flaming Lips And Hyundai Preview Super Bowl 2013 Ad

Legendary Rock Band Develops Exclusive Track Available for Free Download on the Hyundai website.

Building on a tradition of musical collaborations, Hyundai has partnered with legendary alternative rock band, The Flaming Lips, to create a one-of-a-kind song to serve as the rock anthem for its new Super Bowl XLVII commercial, "Epic PlayDate." The new track "Sun Blows Up Today" will be featured as a digital bonus track on the band's newest album, The Terror, slated for release this April. Prior to its television debut during the Super Bowl, "Sun Blows Up Today" is available starting today for free download to the first 100,000 fans at www.Hyundai.com.

The new 60-second spot, "Epic PlayDate," airs during the highly anticipated pre-kick time slot and features the all-new seven-passenger Santa Fe, available in dealerships this Spring. The ad takes viewers on an unforgettable journey with the Santa Fe as a key player, packing in fun for the whole family. The Flaming Lips co-star as "one of the family" and partake in various activities that pay homage to signature band references such as giant floating balloon balls, robot costumes, clouds of confetti and more.

Creative was developed by Hyundai's agency of record, INNOCEAN USA, and directed by Jody Hill. "'Sun Blows Up Today' perfectly captures the rebellious, playful spirit of the parents and communicates the celebration of pure family fun," said Steve Shannon, vice president, Marketing, Hyundai Motor America. "A true musical collaboration in the making, we are thrilled with the end result. The Flaming Lips are masters of reinvention and their unique alternative rock music appeals to our target Santa Fe buyer - young-at-heart parents and families looking for a vehicle to celebrate life's unforgettable moments. The all-new seven-passenger Santa Fe is not just another crossover - its bold design, powerful engine and host of high function features make it the stand out model in its class."

 

Tags: Flaming Lips

0
0
Subscribe To:
Advertisement

More Flaming Lips

The Flaming Lips - With A Little Help From My Fwends Album Review

The Flaming Lips latest project makes sense in a slightly perverse way. Following the acid tinged trip of their last full-length album, 2013's The Terror,...

The Flaming Lips And Fwends Rework Sgt. Pepper's

Rock oddballs The Flaming Lips have released more details about their upcoming charity album. It's a track-by-track tribute album to The Beatles' 1967 classic Sgt....

Miley Cyrus & The Flaming Lips Collaborative Video Claims JFK's Brain Contains LSD Formula

Miley Cyrus appears in The Flaming Lips' latest 'music' video and smokes profusely whilst a naked woman meanders around carrying a large blob of jelly...

Head To Europe This Year For The Best Summer Festival Experiences!

We've been seriously pushing US and UK music festivals this year but, it has to be said, there's nowhere quite like Europe.The continent is home...

Advertisement

Billboard Awards: Miley Cyrus, Flaming Lips Cover The Beatles. And It's Quite Good

Miley Cyrus teamed up with the Flaming Lips for a cover of Lucy in the Sky With Diamonds at the Billboard Music Awards on Sunday...

Experience Sun, Sand And Sensational Sounds At Hangout Festival 2014

Alabama's sun-soaked, sold-out Hangout Music Fest begins officially today (May 16th 2014) following yesterday's kick-off party - and there's almost too much fun to take...

Outside Lands Brings You The 2014 Line-Up! Tom Petty And The Heartbreakers, Duck Sauce, Jagwar Ma And More

Possibly the only major festival where you can enjoy fine gourmet cuisine while rocking out to an eclectic variety of international artists, Outside Lands has...

Flaming Lips' Flaming Side of The Mood is A Companion to... Guess Which Album

Flaming Lips have released a companion album to Pink Floyd’s seminal work, Dark Side of The Moon. The album is intended to be played at...

Advertisement

Comments

Flaming Lips Newsletter

Subscribe to this news alert service to receive news and reviews on Flaming Lips

Unsubscribe | Unsubscribe All