Rihanna - Rihanna trademarks her name for clothing line?
Business savvy singer, Rihanna has trademarked her last name Fenty, under several brand names, indicating that she is planning to launch her own clothing line.
Rihanna has trademarked her last name for apparel, underwear and beauty products.
The 'S&M' singer - real name Robyn Rihanna Fenty - has put a trademark on her surname Fenty sparking speculation that she is planning to launch her own clothing line.
According to swaggernewyork.com, the R&B star has laid claim to her last name by filing trademark documents which prevents another person using the name for clothing, lingerie, cosmetics and swimwear.
The trademark documents, which were filed under her company, Roraj Trade LLC, in June, proposed to trademark the following names: ''Fenty Apparel, Fenty Beauty, Fenty Clothing, Fenty Cosmetics, Fenty Face, Fenty Intimates, Fenty Lingerie, Fenty Makeup, Fenty Nails, Fenty Swim, Fenty Swimwear, Boomflick, Fenty Corp, Robyn, Fenty88 and Rhi Rhi.''
Rihanna already has experience working with fashion.
In February 2013, she announced her collaboration with the British high street store, River Island. The range was fun, bold and skimpy but proved to be a big hit with her millions of fans.
This year the 26-year-old beauty was named as the new face of Balmain's A/W 2014 campaign which featured the songstress dressed in a formfitting denim outfit, complete with gold hard wear.
Rihanna was even named 2014 Fashion Icon at the Council of Fashion Designers of America (CFDA) Awards in June, where she shocked critics with her daring see-through gown.
The brunette beauty has also enjoyed plenty of success in the beauty market, with four perfumes and two collaborations with MAC Cosmetics to her name.